Sony unveils 115-inch Bravia 9II True RGB smart TV for big-screen viewing

Sony has announced a new ultra-large television for home viewing: the 115-inch Bravia 9II True RGB smart TV. The launch reflects a clear direction in India’s television market, where buyers are increasingly considering bigger screens—particularly sizes above 55 inches.

The company has said that India’s smart TV market is moving towards larger screen sizes and added that it commands these segments. While large-format TVs have been available for some time, a 115-inch model sits firmly at the premium end of the market, aimed at customers who want a cinema-like experience at home.

A clear shift towards bigger screens in India India’s smart TV story has steadily broadened beyond first-time buyers and entry-level upgrades. With improved broadband access, the rise of streaming services, and growing interest in home entertainment, larger displays have become more mainstream than they were even a few years ago.

Sony’s comments underline this shift: screen sizes above 55 inches are gaining momentum, and brands are responding with expanded line-ups in the premium category. For consumers, this trend often translates into more choice—different screen sizes, display technologies, and smart TV experiences at multiple price points.

Ultra-large TVs like the 115-inch Bravia 9II are not likely to be mass-market purchases, but they help define what is possible in the high end of consumer electronics. They also indicate that companies see continued headroom in India for premiumisation, with customers willing to invest in better picture quality and immersive viewing.

What Sony’s Bravia 9II announcement signals Sony is positioning the Bravia 9II as a True RGB smart TV, emphasising its display credentials as a key differentiator. Even without going into detailed specifications, the intent is clear: premium large-screen TVs are increasingly being marketed not only on size, but also on perceived picture performance and colour reproduction.

For the broader ecosystem, such launches have knock-on benefits. Premium devices create demand for better content delivery, stronger home networking, and more advanced audio and viewing setups. They also encourage service providers, streaming platforms, and content creators to keep improving their offerings for high-quality home viewing.

Sony’s statement that it “commands” the above-55-inch segments also highlights a competitive dynamic in India’s smart TV market: leadership is no longer defined only by volume. In premium categories, brands compete on technology, experience, after-sales service, and reliability—areas where consumer confidence matters as much as feature lists.

Opportunities for consumers and the market For buyers in India, the continuing move towards bigger screens is generally positive. It means manufacturers are paying more attention to what Indian households want—larger displays that fit evolving living spaces and viewing habits. It can also lead to faster innovation and more frequent refresh cycles across categories.

At the same time, it encourages a more mature conversation around smart TVs: buyers can evaluate not only display size, but also software experience, content support, connectivity, and long-term service. Premium launches often act as a north star for the rest of the market, with features and design cues gradually flowing into more accessible models over time.

As the industry evolves, the growth of large-screen demand may also support jobs and services around delivery, installation, and home entertainment consultation—areas that tend to expand as high-value electronics become more common.

**Why it matters:** Sony’s 115-inch Bravia 9II announcement points to India’s steady shift towards larger, more immersive smart TVs, reflecting rising aspirations in home entertainment and a strengthening premium electronics market.